Link Building Strategy: Enhance Your Website’s Authority

Digital Marketing allows businesses to promote their products or services online. It involves a bunch of tactics and has allowed marketers to execute innovative ways to promote their business on digital platforms. One such tactic is linking building.

Link building is a useful strategy often implemented by businesses today. Every business today is aiming to get a higher ranking on Google and other search engines. Link building strategy can help you achieve those rankings as it is a crucial part of SEO.

SEO or Search Engine Optimization allows businesses to market themselves on the web organically. It involves no cost or very little, for that matter. Link Building is a part of SEO and SEO allows businesses to market themselves and achieve higher rankings on search engines like Google. This leads to an increase in website traffic.

Being a vital SEO tactic, link-building strategies are essential and can profit your business vastly. Read this blog in full to know the effective ways to build quality links that can drive traffic to your website leading to more sales and revenue.

What Does Link Building Mean And Why Is It Essential?

Backlinks or inbound links are the links that your website gets from another web source. But why do websites link to each other? For a better source, certainly. Whenever you take some information from a source you give them credit (That’s the rule by the way). Look at any standard Wikipedia page and you’ll know.

So, in simple terms, backlinks are links that you get for your website from other websites. But why are they important anyway?

The answer to this question lies in another question which is why would anyone link to someone? Links are exchanged to give someone credit on the web. The credit currency of the web is links. Why would you link to someone? Because you think someone has explained something better or has shared something entirely new or valuable that your readers can benefit from. If it’s a new fact someone mentions, you give them a link, a quote you reference, or an informational blog a link, all this forms the basics of various link building strategies. Links tie the whole worldwide web together. The whole information that gets shared on WWW or the World Wide Web is linked.

So, a link in a way shows a website’s authority. Why would someone link to you? Because you are doing something right, something authoritative or new. This is the exact way search engines look at a backlink. A backlink is an authority or link juice passed from one website to the other. So the more websites link to your website, the higher your authority. The higher your authority, the better your impression on search engines like Google. A better impression leads to higher rankings on Google.

Google presents results for any query on the search engine result page. A search engine result page can look like this:

The query “Jupiter” displays these results on Google(it might look different now). The results that you can see in the image form a search engine result page(SERP). Google or any search engine tries to present to the user the best, most reliable or most authoritative sources. The more authoritative your website, the better the ranking on SERP. Now, you see the link:

The more effective your link building strategies, the more other websites trust you, hence they are linking back to your website. Google makes this observation and thinks of your website as an authority. Your website traffic also increases organically as more and more individuals click on your backlinks on other websites and are redirected to your website. The higher your links, the better your rankings as Google rewards your organic yet effective link-building. The better rankings lead to more visibility and this further leads to more exposure or traffic. Hence, link building is a vital SEO tactic. Your rankings improve organically with effort-based link-building. Therefore, link building is a useful SEO tactic.

What Backlinks Mean Beyond Rankings?

Backlinking isn’t just about higher rankings. It’s more than that. Below are some of the benefits that backlinks bring apart from rankings:

1. Effective Branding

A visual displaying the term “Brand” for branding

Links aren’t just for the search engines. They are on display for the public as well. In short, backlinks attract people and search engines to your page source. Backlinks can be used for branding and constructive link building strategy utilize them in this way. Adding branded anchors can help you build more impactful links.

You can see “Best Buy” being a link. An anchor tag is a link placed in the text, images, and more. Users interact with this tag or link. Best Buy here has created a clickable branded link. It displays their brand name. Therefore, creating links like such allows you to do branding. This link directs the user to Best Buy. (If you click on this link, you click on a best buy backlink).

2. A Chance For Better Relationships

It’s important to be human on the search engines. Your SEO efforts should cater to the search engines as well as the people. So, if you are building random links on websites without establishing or building any relationships then they are of no use. Think of link building as advertising or a partnership opportunity. Reach out to websites and try to form genuine relationships with them. This way you earn authentic business prospects. So, link building strategies are about establishing meaningful relationships with business websites and acquiring links and getting a business opportunity with them.

3. Better Conversion Rate

You are an authority. Search Engines trust you. You are getting traffic from other websites. With link building, industry experts link back to you. With all this, your conversion rate is bound to increase. So, link building being a vital SEO tactic is a holistic business plan. With all these benefits people are bound to buy more from you or for that matter engage more with your brand. So, you have a better conversion rate as with effective link building strategies the search engines and people trust you more. Your sales and revenue are bound to go up.

Powerful Link Building Strategies To Get You Quality Results

Earlier link building was about quantity and not quality. But now the times have changed. Today, link building is all about quality. There are several ways to earn backlinks. However, always keep in mind to earn backlinks from high authoritative websites. Getting it from poor authority websites can do more harm than good. Poor quality links are no good and to earn all the benefits mentioned in this blog, you must build effective links. So, to get quality backlinks from authoritative sources follow these strategies given below:

1. Mindful Guest Posting

Your guest blogging shouldn’t be random. Reaching out to websites relevant to your niche is the way to get results from a guest blog. But, how should you contact these websites?

1. A simple Google search is the way to begin. “Sites accepting guest posts” or “Sites for guest blog”+ “[your business domain]” should help you. Or you can do it other way round, enter your domain terms, like if you’re a digital marketing company, then do a Google search “SEO” OR “Online Marketing” and then add ‘+’ “write for us” or “submit an article”. So, overall your search query can look like “Digital Marketing” + “Write For Us” or “Sites accepting guest posts” + “Digital Marketing”.

The SERP should provide you with ample opportunities or websites to guest blog on. Find your niche websites with high authority or High DA(Domain Authority). You can also add ‘*’ instead of ‘+’ while searching.

2. Search for websites and add a MOZ extension on your browser to check every website’s DA and spam score. The lower spam score and higher DA of a guest blog website represent a good authoritative website.

Writing a blog on these websites is a good way to earn quality backlinks. DA stands for Domain Authority which is a score developed by Moz that represents the likelihood that a website can get ranked on SERP. Basically, these are websites with good authority. So, search for those spots or websites with higher DA and Spam Scores. Preferably get a spot on those websites with a higher DA than your website. (It only makes sense!)

3. After finding these websites, reach out to them. These websites explain to you how you can contact them. They either tell you to contact them by filling a form, by mail, or by calling. Reach out to them in a way you want to build a relationship with them.
4. Next, when you’ve had the communication with the website, abide by their guest posting guidelines, and write a powerful informative blog. You get a blog published on some other website. The traffic and authority that can come with it are your rewards and these websites also allow you to add a backlink in your blog that directs users to your website.

Writing on relevant, niche-specific websites makes sense to the search engines. Hence, the search engine rewards you for it as guest blogging is among the most effective link building strategies. It genuinely builds your authority as it doesn’t look forced or spammy. Guest blogging is hence, a must if you want to build quality backlinks for your website.

2. Share Infographics

Infographics are a graphical or visual representation of facts or information. The visual representation is mostly in the form of images. Spreading your infographics on the web can quickly attract quality traffic to your website. In fact, blogs with infographics tend to get 178% more links. So, spreading infographics created by you on other websites can increase trust and reliability.

Keep in mind that infographics have to look presentable and should carry some relevant, new information. Infographics were once the viral thing but now the times have changed because of the competition. So, make sure your infographics stand out. Do your research and then use a professional tool like Canva to build an impact-worthy infographic.

Infographics often get shared on social media as well. So, making and sharing infographics can also prove to be beneficial from that point of view as well. Your business social media value can also see a boost with viable link building strategies such as this one.

However, it’s better that your business now starts creating gifographics. It’s an infographic in the form of a gif, thus, making it more interactive. Therefore, instead of a static image, you create an interactive animated gif infographic. That’s one step further for more traffic and you should share these infographics and gifographics on infographic submission websites which again you can easily find on Google.

3. Optimize Your Broken Link Building Strategy

Broken links, as the name suggests are links that no longer work or have no content attached to them. It works in the way by linking your website content to blog pages that have such broken links. Basically, on some other website, you find a broken link or dead link and attach your website content that relates to that link.

Using tools like Ahrefs, SEMrush, Screaming Frog or any other site audit tool can help you find broken links. You can enter big websites and find their broken link. After this, you can reach out to these websites and tell them they have a broken link and you would like to fix that broken link with your content. Hence, you attain a backlink making your link building strategies more potent.

Make sure to attach relevant content in context to that broken link. Don’t randomly try to fill a void. Replacing that link with meaningful content should be your objective. Only then, that website is more likely to consider your content. It’s an easy, effective, and authentic way to quickly score a backlink. Broken link building should be part of your monthly link building activities as it can provide you great results if done well.

4. Learn From Your Competitors

Competitor analysis will always remain a pivotal strategy in SEO. You should never stop studying your competitors as it’s a vital SEO tactic. Competitor analysis helps you understand the landscape of what you’re trying to do. Link building is no exception as studying and understanding where your competitors are getting backlinks from will help you outrank them. If they are ranking higher than you, they must be doing something right. For understanding your competitors link building strategies, you can use tools like Ahrefs, and SEMrush. These tools tell you from which websites your competitors are getting backlinks.

Understanding their link sources, keywords they’re ranking for, and what they’re doing that’s getting them the traffic and sales can help you optimize your link building strategy. Basically, observe and optimize is the way with competitor link analysis.

Once you know which sites your competitors are getting backlinks from, you can reach these websites and get a backlink. You can gain a backlink by guest posting, infographic sharing, or by sharing the type of content your competitors are getting backlinks for. It’s better to study the website and accordingly share content with them. It’s not wise to share blogs on a website that is all about infographics. Your backlink request will more likely get rejected. So, blend in and earn a backlink from the same websites your competitors are getting backlinks from. Provide the websites what they want and then earn a backlink.

5. Email Outreach

Email outreach is the process of making connections by sharing content or requesting a backlink via email. Hence, effective link building strategies do include this tactic to earn some quality backlinks.

Instead of randomly sharing content on websites, you can build relationships with companies and reach out to them via email. Not every company should be a part of this and you should email specific ones who’d be interested in your content or business and are not your neck-to-neck competitors.

You can reach out to them by sharing with them a crisp email and getting them interested in what you’re offering. Let’s say you have conducted a new study in SEO and you want to share the word. Instead of putting it on your website, you can reach out to a big publication and ask them if they’re interested in your study. This way you share your content or your study, in this case, on their website, hence earning you a backlink.

The point of Email outreach is to offer something exciting, buzz-worthy, or something that improves upon the content that a website is currently offering. For example, you read some blog post on a website in your niche. You think that you can improve the website’s content by adding some facts or some additional information. Reach out to that website by writing a professional email that explains how you can improve their content. If you have some good suggestions, they’d likely give you a backlink or a reference in their content. They might even give you a spot to write!

In short, there are a lot of ways to earn backlinks from Email outreach. It’s about striking at the opportunity and making the best out of it. This is about building meaningful relationships rather than randomly posting and building links on generic websites. Productive Link building strategy tend to avoid all this anyway.

It’s also safe to reach out to those websites that you’ve linked in your content. Make sure to not use generic email templates for your emails. Always personalize the email you’re sending it to. You’ll be anyway, as the situation won’t be the same with every website. Some you’d be interacting with first time and with some, you might have established a relationship.

The point is to reach out to websites or companies like a human and offer something valuable. You’ll see more success and it’ll be more than just backlinks. Include this activity to be a part of your monthly link building plan.

6. Content Syndication

Content Syndication is about republishing content that’s already written. Republished content is of value. It’s not always about something new that gets you the value but even republished content can work to your advantage.

You’ve written a content piece and shared it on your website and social media accounts. While that may seem enough, you most likely can’t see an impact. It’s important to syndicate or republish your content on other websites to get some additional traction. Market or distribute your content pieces across the right platforms to get some beneficial traffic to your website or blog pieces.

However, you have to be careful while implementing content syndication. Your original piece could get outranked in this process. Therefore, your content gets republished with your permission on other platforms.

You must have seen the tag line “This article was originally published in [Link or original publication]” or something similar for a large number of online publications. It indicates that the content has been syndicated or redistributed with the original permission of the author. You should do the same with your content to gain more valuable traffic. With this benefit, successful link building strategies often include content syndication.

Make sure to mention it’s syndicated content when you republish your content on other websites. It makes it easier for the user as well as the search engine to give more credit for the original piece. You can make use of paid tools like Outbrain and Taboola to get your content piece published on bigger websites. Content syndication can be paid and free and a simple Google search can open more ventures for content syndication.

7. Analyze Your Backlinks From Time To Time

Look where you’re going and pause. Study and evaluate your links and then move forward. You should always keep track of your backlinks. Your backlinks don’t last forever as you don’t have control over it. After all, it’s on some other website linking back to you. The links can go away or get removed by the website. Doing a backlink analysis helps you realize whether you need some more links and if previous sources were reliable or not. Therefore, link building strategies often include backlink analysis.

Tools like SEMrush, and Ahrefs can help you exactly know how many backlinks you won and lost. It can help you keep track of your backlinks profile. Using a specialized tool like Ahrefs, and SEMrush and generating a monthly report on it can assist you in optimizing your link building strategy. It may be the last point but it’s highly important and it’s something that should be performed monthly.

Wrapping Up!

Link Building strategies can bring valuable traffic to your website, which you can convert into sales if done right. It offers benefits that go beyond higher rankings, serving as a comprehensive business strategy when utilized effectively. Executing the techniques mentioned in this blog can optimize your link-building approach in no time. For the best results, ensure you build high-quality backlinks from authoritative websites. Think of link building as spreading your knowledge across various platforms in ways that attract individuals to your website authentically. For expert guidance on implementing the most effective link-building strategies, consult the best digital marketer in India.