10 Best Social Media Monitoring Tools You Need to Know Right Now

Social media marketing is not only a necessity in today’s online world, but it is also becoming increasingly competitive. If you want to stand out from the competition, you need to make sure you are utilizing the best tools available. That is where social media monitoring comes in.

Social media monitoring helps brands gain insights into customer perception, brand reach, and engagement with their campaigns. It also helps marketers identify trending topics and conversations to capitalize on for maximum impact.

Whether you’ve partnered with a digital marketing consultant or doing it yourself, you need to know about the best social media monitoring tools. This article will tell you about the top 10 social media monitoring tools you should consider:

1. Hootsuite:

Hootsuite is an all-in-one social media management platform that allows users to track multiple social accounts from a single dashboard. You can monitor metrics across all your social media accounts and manage conversations with followers. It also features advanced analytics to track the success of campaigns.

Using Hootsuite, you can also set up automated workflows to boost engagement on your accounts. It also offers enterprise-level security and customer service options. The best part about Hootsuite is that it’s free to get started.

2. Sprout Social:

Sprout Social is another top-tier social media monitoring tool that offers powerful analytics and insights into your campaigns. It also provides detailed reporting on engagement, reach, and conversions. Additionally, it features easy-to-use tools for scheduling posts and tracking results over time.

What sets Sprout Social apart is its focus on customer support. It offers 24/7 customer service and a team of social media experts to help you with any issues or questions you may have. It’s an ideal choice for larger organizations looking for a comprehensive social media monitoring solution.

3. AgoraPulse:

AgoraPulse is an all-in-one platform for managing all aspects of your social media campaigns. It has powerful analytics tools that track engagement metrics, as well as a social media marketing calendar. You can also use its automated workflows for scheduling posts across all your accounts.

AgoraPulse is perfect for businesses that want a reliable and comprehensive monitoring solution. It also has a customer service team that is ready to help with any questions or issues you may have.

4. Zoho Social:

Whether you hire a digital marketing consultancy or manage it yourself, Zoho Social is a must-have social media monitoring tool. It provides advanced analytics to track the success of campaigns and detailed reporting on reach, engagement, and conversions.

It also features a suite of tools for managing multiple accounts from one dashboard. You can schedule posts in advance with its automated posting feature, as well as set up social media campaigns with its drag-and-drop campaign builder.

5. Brand24:

Brand24 is a powerful social media monitoring platform that provides real-time analytics and insights into customer conversations. It also uses advanced sentiment analysis to track the perception of your brand. You can use it to identify influencers, create custom reports, and even set up alerts for brand mentions.

It’s perfect for businesses that want to track customer sentiment and identify trends in their data. It also offers customer service support to help with any issues or questions you may have. This tool also offers free plans for startups and small businesses.

6 .HubSpot Social Media Tool:

HubSpot is a top-tier social media tool that helps brands track, measure, and improve their campaigns. It has powerful analytics tools to track performance metrics over time, as well as an automated workflow feature to help streamline processes.

It also provides detailed reports on reach and engagement and integrates with other HubSpot products for a more comprehensive view of your campaigns. The customer support team is always available to answer any questions or concerns you may have.

7. Mention:

Mention is a powerful social media monitoring tool that helps brands track conversations about their products or services. It offers detailed analytics, including sentiment analysis and insights into how customers perceive your brand. You can use it to identify influencers, set up automated alerts, and even analyze competitor mentions.

It’s perfect for businesses that want to keep track of conversations about their brand in real-time. Mention also allows you to track progress over time and provides detailed reports on reach, engagement, and conversions.

8. Keyhole:

Keyhole is a comprehensive social media monitoring tool that helps brands track mentions and conversations about their products or services. It provides detailed analytics on reach, engagement, and conversions. You can even track data over time to get a better understanding of how campaigns are performing.

It also provides automated alerts for any mentions of your brand, as well as influencer identification tools. It’s an ideal choice for businesses looking to keep track of their campaigns and make sure they are reaching the right customers.

9. Iconosquare:

Iconosquare is a powerful social media monitoring tool that helps businesses track the performance of their campaigns. Using advanced analytics, you can track reach and engagement over time. You can also use it to identify influencers and set up automated alerts for any mentions of your brand.

The tool is perfect for businesses that also need to manage their Instagram and Facebook accounts. It allows you to schedule posts in advance, track performance metrics, and even optimize images for better engagement.

10. Tailwind:

Tailwind comes with a range of social media monitoring tools to help businesses track data, measure performance, and optimize campaigns. It offers a variety of features like automated alerts, influencer identification tools, and analytics to help you get the most out of your campaigns.

The tool also provides a suite of analytics and insights to track engagement, reach, conversions, and more. It also allows you to create custom reports for a better understanding of your campaigns.

Wrapping up!

These are the top social media marketing tools you need to know right now. Each tool offers a different set of features, so it’s important to evaluate which one best meets your needs. If you don’t have an in-house team, it’s better to hire a digital marketing consultant like Mansi Rana and get all the support and guidance you need.