10 E-commerce Tools to Grow Your Business in 2023

As the competition among digital retail brands is growing, the need for digital marketing for startups in India is increasing. The E-commerce domain is full of opportunities for aspiring entrepreneurs and established businesses alike. With the right tools, you can scale your e-commerce business faster and in the most cost-effective manner.

To help you get started, here is a list of 10 e-commerce tools that you should use in 2023 to grow your business. Regardless of the industry you’re working in, each of these tools can help you enhance your digital presence and reach more customers. Whether you hire the best digital marketing consultant or have an in-house team, using these tools will give you an edge.

1. WooCommerce:

WooCommerce is a powerful e-commerce plugin for WordPress that can help you set up an online store in less than an hour. It offers features like product management, payment gateway integration, shipping methods, and support for multiple currencies. It’s an extremely popular e-commerce platform that can be used by both beginners and experienced developers.

Using WooCommerce, you can customize your store with themes, plugins, and extensions. You can also set up discounts, create multiple levels of pricing, add images to products, and more. WooCommerce also provides seamless integration with MailChimp, Google Analytics, and Facebook to help you track customer activity.

2. Google Analytics:

Google Analytics is a must-have tool for an e-commerce business. It allows you to track the performance of your website, measure conversions and generate detailed reports. You can track user behavior with this tool and understand customers’ preferences better. Google Analytics also helps you create targeted campaigns that are likely to attract more customers.

You can set up goals in Google Analytics and track the progress of your campaigns. You can also use the tool to measure ROI, identify areas for improvement and optimize customer journeys. The new Google Analytics 4 offers more control over your data and insights.

3. MailChimp:

MailChimp is a powerful email marketing tool that helps you keep in touch with your customers. You can use MailChimp to create email campaigns, automated workflows, and newsletters. It also provides detailed analytics that you can use to monitor the effectiveness of your campaigns and understand customer behavior better.

MailChimp is extremely user-friendly and offers a drag-and-drop builder for creating customized emails. It also comes with an easy-to-use contact management system, allowing you to segment your contacts according to their interests and preferences. The tool also offers integration with other e-commerce tools such as WooCommerce and Google Analytics.

4. JungleScout:

JungleScout is the perfect tool for Amazon sellers. It helps you analyze the competition and find profitable products to sell. The tool can be used to research product ideas, identify market trends, monitor prices, and more.

It also provides essential data such as sales estimates and reviews of each product. With JungleScout, you can track sales trends, spot opportunities, and make better decisions. The tool also offers a Chrome extension that you can use to monitor your competitors and analyze their performance.

5. Traek:

It’s a robust marketing and sales automation platform that helps you streamline your sales process. Traek offers features like lead segmentation, email marketing, contact management, and more. You can use it to manage customer relationships, nurture leads, and increase conversion rates.

With its powerful reporting tools, you can track the performance of your campaigns and identify areas for improvement. It also allows you to integrate with other e-commerce tools such as MailChimp and Buffer.

6. Giosg:

Giosg is a customer service tool that helps you deliver superior customer service. It enables agents to respond quickly to customer queries using the chatbot and AI-powered technology. The tool also allows you to monitor customer satisfaction levels, analyze feedback, and improve your services over time.

Giosg’s reporting features help you track customer service performance and identify areas for improvement. It also integrates seamlessly with other e-commerce tools such as WooCommerce and Google Analytics.

7. Privy:

Privy is a powerful email and SMS marketing tool that helps you create effective campaigns. It allows you to target customers with personalized messages and send them offers, discounts, and coupons. You can also use it to track engagement levels and optimize your campaigns for better results.

Privy also provides insights into customer behavior so you can understand their preferences better. It integrates seamlessly with other tools such as MailChimp, allowing you to sync customer data across platforms.

8. Sumo:

Sumo helps small businesses create effective marketing campaigns, increase website traffic, and grow their online presence. It offers features such as email capture, link tracking, and social media integration. With Sumo, you can easily create pop-ups, banners, and forms to capture leads and drive conversions.

The tool also provides detailed analytics so you can monitor the performance of your campaigns. It integrates with other e-commerce tools such as WooCommerce and MailChimp.

9. Shopify:

Shopify is an e-commerce platform that helps you create a professional online store. It allows you to manage products, accept payments, and track orders effortlessly. The platform also offers integrations with other popular e-commerce tools such as payment processors, shipping carriers, and more.

Shopify also provides detailed analytics so you can monitor the performance of your store. You can use the tool to customize your store with themes and plugins or launch marketing campaigns to drive sales.

10. Brightback:

Brightback is a customer retention platform that helps you reduce churn rates and boost customer loyalty. It offers a variety of features such as automated customer segmentation, churn prediction, upsells and cross-sells, and more.

Brightback also provides insights into customer behavior so you can understand their preferences better. The tool integrates seamlessly with popular e-commerce tools, allowing you to have a better understanding of customer lifetime value and how to maximize it.

These are some of the best e-commerce tools to help you grow your business in 2023. Each tool offers a unique set of features and integrations so you can tailor it to your specific needs. From marketing automation and customer service tools to powerful analytics, these tools will help you stay ahead of the curve. If you don’t have an in-house team, get started with Mansi Rana, the best digital marketing consultant to thrive on success.