Strategic consulting for founders and CMOs who want a clear, data-backed plan to scale their digital presence — in 90 days. No jargon. No vague roadmaps. Just a strategy that works.
In our first consulting session, Mansi identified three major funnel gaps we'd been blind to for two years. Within 60 days we cut our CAC by 31% and our leads doubled.
If you're spending money on marketing but can't clearly explain why it's working (or not) — you're in the right place.
You've found product-market fit and are scaling from ₹1Cr to ₹10Cr+. You need a clear digital strategy — not more execution without direction.
You're leading marketing for a mid-market brand, managing multiple agencies, and struggling to connect activities to revenue. You need a framework, not another tool.
You've spent on SEO, paid ads, and content — and seen little return. You want honest, unbiased consulting from someone accountable to your results, not a retainer.
You're an Indian brand expanding into the US, UK, or UAE — or an international brand entering India. You need market-specific strategy from someone who's done it.
Luxury, Finance, Real Estate, Healthcare, EdTech — sectors where positioning, credibility, and message precision matter more than volume tactics.
Revenue is flat despite consistent marketing spend. You need a fresh lens, an outside perspective, and a clear diagnosis of what's actually holding you back.
I don't work with early-stage startups still testing product-market fit, businesses looking for cheap execution, or brands that want someone to validate a plan they've already decided on. My best clients come with problems, not pre-written solutions — and they're ready to act on what they learn.
No vague "strategy decks." You get structured, documented outputs you can act on — whether you have a team or not.
A 90-day and 6-month prioritised action plan — channel by channel, with clear KPIs, owners, and sequencing. Built for your specific industry and business stage.
A scored decision framework showing exactly where to invest your budget and time — and which channels to pause or cut entirely. No more spreading resources thin across 6 platforms.
An annotated walkthrough of your current acquisition and conversion funnel — every leak, friction point, and missed opportunity with specific fix recommendations.
A detailed analysis of your top 3–5 competitors — their messaging, channel mix, content strategy, and the gaps you can exploit. Includes a clear differentiation framework.
A custom dashboard brief covering which metrics actually matter for your growth stage — and which vanity metrics to stop reporting. Includes a reporting cadence recommendation.
A recorded Zoom session where we work through your roadmap together. You ask, I explain, we align. All sessions are recorded and shared within 24 hours.
For retainer clients: direct Slack channel access so you can get fast answers on campaigns, agency management, and strategic decisions — without waiting for the next call.
Intake form + access to your analytics, ads accounts, and existing strategy docs. I come to the first call already prepared.
Funnel analysis, channel performance review, competitor scan. I identify what's working, what's leaking, and what's missing.
90-min live session. We align on the 90-day roadmap, priorities, and what your team needs to start immediately.
Full document pack — roadmap, channel matrix, funnel analysis, competitor brief. Everything structured for your team to act on.
Follow-up call to review early progress and adjust priorities based on initial data. This is where the real clarity kicks in.
Different businesses need different levels of support. Pick the engagement that matches your timeline, team size, and goals — all can be scoped on a call.
For founders who need expert clarity on a specific problem — a new channel, a campaign that isn't working, or a growth ceiling they can't explain.
For brands serious about executing a growth plan. Includes all core deliverables plus ongoing review loops to adapt the strategy as you implement.
A senior strategic voice on a consistent basis — advising on campaigns, agencies, hiring, and positioning without the full-time CMO overhead.
The brand had strong organic traction and a loyal customer base but was running paid campaigns across 5 platforms with no clear attribution, no channel hierarchy, and a landing page that wasn't converting. Leadership couldn't identify what was actually working.
Over 6 weeks, we ran a full-funnel audit, mapped the customer journey from first touch to repeat purchase, and rebuilt their channel strategy around two high-performing acquisition channels. We paused three underperforming channels entirely.
By reallocating budget from ineffective channels, improving landing page conversion rate by 4.1%, and establishing a content-led SEO engine that now drives 38% of revenue — the brand hit ₹1.1Cr/month by month 8 and is now expanding to the UK.
From the first call to your finished roadmap, here's exactly how the engagement unfolds — and what you're responsible for at each stage.
Before we talk strategy, I understand your current reality. I review your analytics, ad accounts, existing content, and competitive landscape. I come to the first call with a preliminary diagnosis — not a blank whiteboard.
Based on the audit, I develop a custom growth roadmap. This isn't a templated PDF — it's a specific, sequenced plan for your business, your audience, and your current team capacity. It includes what to do and what to stop doing.
We walk through the strategy in a 90-min live session. I explain the reasoning behind every recommendation. You challenge anything that doesn't fit your reality. We leave with a final, agreed plan and a prioritised action list.
Strategy without review is just a document. Follow-up sessions and async support ensure the plan evolves with your results — removing what isn't working and doubling down on what is.
Agencies execute — they run your ads, write your content, manage your SEO. I don't do any of that. I advise on what to execute, in what order, and how to hold your team or agency accountable for results. The reason most marketing spend underperforms isn't bad execution — it's the wrong strategy. That's what consulting fixes. Many of my clients keep their existing agencies; they just use them more effectively after we work together.
No. Many founders come to me before they've built a team — I help them define what roles to hire, what to outsource, and what to keep in-house. Others come with a full team but unclear direction. The consulting adapts to your situation. The deliverables I produce are designed to be actionable whether you're a solo founder or managing a 10-person marketing department.
For the Strategy Intensive, you'll have a full written brief within 5 business days of our first call. For the Growth Sprint, the complete document pack — roadmap, channel matrix, funnel analysis, competitor brief — is delivered in Week 3, after two working sessions. I don't send preliminary half-finished drafts; you receive a complete, polished document you can share with your team immediately.
I don't take on early-stage startups still searching for product-market fit — there's no point building a scaling strategy if the core offer isn't proven. I also don't work with businesses in gambling, crypto speculation, or sectors that rely on misleading advertising. My deepest expertise is in Luxury, Finance, Real Estate, Healthcare, and Education — but I also work with established D2C brands, B2B services, SaaS, and professional services firms.
The Strategy Intensive is a single engagement with no ongoing commitment. The Growth Sprint runs over 4–8 weeks with a fixed scope. The Fractional CMO Retainer requires a minimum 3-month commitment — because meaningful strategic change doesn't happen in 30 days, and I'm not willing to take your money for something that won't have time to work. After 3 months, you can continue month-to-month or move to a lower-touch format.
We define success criteria before we start — specific, measurable outcomes like "reduce cost per lead by X%," "increase organic traffic to Y visits/month," or "launch into the US market generating Z leads per month by month 6." These go into the KPI Framework document so there's no ambiguity at the end of the engagement. If I don't think consulting can deliver the outcome you're looking for, I'll tell you in the first call — and often recommend a better path.
You work directly with me. I take a deliberately limited number of consulting clients each quarter so I can give every engagement the full attention it deserves. This isn't a model where you speak to a junior account manager while a senior person waves from a distance. The audit is mine. The strategy document is mine. The workshop is mine. That's the model — and it's why I have to say no to some enquiries.
Yes — and this is one of the most valuable things I do. Send me your current strategy doc and I'll review it before our call. I'll give you a clear read on what's solid, what's missing, and what you might regret executing as-is. Sometimes the strategy just needs refinement; sometimes it needs a more fundamental rethink. Either way, you leave with clarity and a path forward.
Book a 30-minute strategy call. No pitch, no pressure — just a direct conversation about your biggest growth challenge. I'll tell you on the call whether I can help, and how.