Top Tips Manufacturers Can Use Digital Marketing To Drive Business
29 August, 2022
The manufacturing industry continues to thrive globally due to increased demand for supplies, basic materials, and equipment across different industries. However, with this kind of boom, there is still room for modernization.
Manufacturers reported more online sales in recent years and are expected to increase. Similarly, most manufacturing industries now allocate digital marketing budgets to propel the business forward.
What tips can manufacturers employ in digital marketing that will drive business growth? Here are 5 tips.
-
Invest in Web Development
A website gives the first digital impression and a gateway to your brand. More than 50% of consumers believe a website is crucial to a brand’s success. Your website should provide valuable information, drive purchase decisions and capture leads.
A manufacturing website should include a few essential features such as;
- Call to action that provokes a reader to take immediate action, such as purchase or sign-up
- Lead forms that can help nurture future business deals
- Appealing images and videos about the brand
- Easy to navigate page
- On-page SEO content to help rank higher on search engine result pages
-
Take Advantage of Technology and Automation
In order to maintain a successful digital strategy, a marketer can be easily caught up in daily tactics. However, digital marketing for manufacturers can employ technology and automation to become more efficient and execute campaigns. They can also easily measure performance results and optimize future efforts by the manufacturer.
Some of the technology that you should consider investing in include;
- Content Management Systems to edit and manage website content.
- Live chats that enable customers to reach you when they have questions.
- Data visualization from tools such as google data studio feature helps make accurate decision making.
- Website analytics to track website behavior and SEO growth over time.
- Customer Relationship Manager to help manage interactions with prospect customers.
-
Video Production
At Mansi Rana we understand that video content is key in digital marketing by manufacturers as it helps attract buyers, and keeping them engaged on your media platform. With over 122 million people watching YouTube daily, this is a great opportunity to showcase your brand.
To create great content, here are a few best practices;
- Use a customer’s perspective to create content that your audience cares about
- Provide educational content that will be beneficial to your audience that will lead them to buy your products
- Create content that connects with your viewers
- Hook your viewers within the first ten seconds
-
Use Digital Advertising
Traditional advertising methods are still in play; however, they have become less effective than digital marketing. Digital marketing uses programming advertisements that target specific prospects, thus increasing the chances of conversion rates.
Digital advertising takes many forms, including PPC Ads, Display Ads, Social Media Ads, and Video Ads.
Investing in a good website, creating great video content, and taking advantage of automation will help drive business growth for a manufacturer. The digital world changes every day and can be hard to keep up with; hence a digital marketing consultant will help a manufacturer keep up with these changes.
By prioritizing digital marketing, you can diversify and broaden your clientele, decrease overhead and raise brand recognition. Ultimately, this will drive business growth. Contact Mansi Rana so we can help you come up with the best digital marketing strategies for manufacturers.